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Who knew?

Winner

Who Knew competition winner Jui ChiuCongratulations to Jui Chiu from Mt Warren Park who won the $20,000 IKEA voucher as part of the city image campaign online competition which ran from February to April 2009. Jui and her family are very excited!

The online competition required entrants to correctly answer 10 questions relating to people and places within Logan, aptly named the 'Who Knew?' campaign. It was a fun competition and we thank all the entrants. We hope you now know more about Logan City!

Special thanks go to our generous sponsor IKEA Logan for donating the $20,000 gift voucher and for their tremendous support towards our city image campaign.

Background

Over February, March and April billboards were posted around Logan, Brisbane, Gold Coast and Ipswich, inviting you to enter the competition for your chance to win (Terms and conditions (pdf)).

Which pop superstar performed to his mum in their Logan lounge room?

Which Logan boy was the first Aussie to win gold at the Winter Olympics?

Which international supermodel is a proud Logan girl?

What's this all about?

Logan City's new campaign is designed to strengthen our image and will feature the likes of Steven Bradbury and Darren Hayes, just some of our home grown famous faces.

This new marketing strategy for the city is all about celebrating the wonderful talents of our people and the exciting opportunities Logan has to offer.

The campaign aims to help people discover the city of Logan with the help of fun and engaging trivia that cleverly captures the city's pride and joy - its people and their passion for the city.

With award winning restaurants, popular shopping areas, 1,100 parks filled with family activity and a blend of urban and rural landscapes, Logan is transforming daily with endless opportunities being unveiled.

While the innovative marketing campaign is expected to capture a lot of attention, it is the first part of a new strategy to achieve tangible benefits for Logan through increased visitation and investment, and business growth.

In the media

Campaign launch event
17 February 2009

View photos from the launch in our image gallery.

Who knew
Listen to the radio advertisement (wav).

Supermodel backs Logan
29 January 2009

Logan's most famous fashionista has pledged her support for her old hometown, agreeing to be part of the new city image advertising campaign. To read more go to Albert and Logan News.

We’re no bogans - mayor talks up model ad campaign
7 January 2009

Mayor Pam Parker would love to have Logan’s most famous bogan promoting the city. To read more go to Albert and Logan News.

 

PH: (07) 3412 3412, Email: council@logan.qld.gov.au
© 2002 Logan City Council - Last updated on Thursday, August 06, 2009
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