Community-based advocacy campaign effective
Published: 28 June 2016
The people of Logan have joined voices to drive Logan City's first community-based advocacy campaign, #LetsGetMoving, which seeks commitments to critical infrastructure for the city from the major parties contesting the 2 July 2016 Federal Election.
The campaign was developed by Logan City Council to support needs highlighted to Mayor Luke Smith and Councillors during the local government election earlier this year.
#LetsGetMoving has urged residents to consider how they will vote in this weekend's Federal Election, based on federal candidates' commitments on four key issues:
- widening the M1 between the Gateway and Logan Motorways and extending the South East Busway to the Hyperdome
- national recognition of the Mount Lindesay Highway and priority funding
- delivering a passenger rail service to service south-west Logan communities
- faster roll-out of the NBN to Logan's commercial and industrial areas to grow businesses and create more jobs closer to home.
The campaign the made it easy for voters to advocate to local candidates on these issues, through a dedicated website and social media platforms.
The campaign included a series of media events - at Slacks Creek, Jimboomba and Loganholme - as well a town hall meeting at Hillcrest, and information booths at markets and shopping centres.
As of this week, the #LetsGetMoving website had generated hundreds of emails to candidates, with the M1 being the dominant issue, followed by the NBN, along with significant engagement through social media.
Campaign material was also distributed throughout the city via business and community networks.
At the time of publication, commitments had been made relating to three of the four projects by the Coalition and the Australian Labor Party (only the rail initiative remained unaddressed).
Logan Mayor Luke Smith congratulated the City of Logan community for taking a first step in strengthening its community voice.
"One of the ways to strengthen a city is to ensure it has a strong, united voice on issues that matter to its citizens," Cr Smith said.
"The #LetsGetMoving campaign has shown our community is ready and willing to step up and be heard. We will continue to harness that passion and commitment as we take our city to the next level."
City of Choice Leadership Team Chair, Jude Munro, congratulated Council on an effective community-based campaign.
"Community-based advocacy is a powerful way for citizens to identify priorities and then mobilise around important issues," Ms Munro said.
"The City of Choice Leadership Team will continue to support the aspirations of the Logan community through ongoing partnerships with all three levels of government, and its ability to identify innovative and evidence-based solutions. Together, we can achieve real change."
Full details on the campaign are available at www.letsgetmoving.com.au