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Council commits to tourism development blueprint

Published: 12 October 2018

Council commits to tourism development blueprint

Four game-changing tourism projects designed to boost visitor numbers to the City of Logan are the cornerstone of Logan City Council’s new Destination Management Plan (DMP).

These four pillars for growth are short-term accommodation; a destination holiday park; an international quality Riverine Discovery Centre; and a man-made white water park.

The DMP outlines Council’s strategic direction for tourism in the city, including specific projects and actions to increase Logan’s pull as a tourism destination.

Acting City of Logan Mayor Cherie Dalley said the plan would build on Logan’s already strong visitor base, including those who attend sports and cultural events.

“Logan attracts more than one million visitors each year but recently we pored over the visitor data and found Logan could be doing more to maximise our tourism market,” Cr Dalley said at a recent launch event at the Beenleigh Artisan Distillery.

“That’s what the Destination Management Plan is all about. We’ve identified gaps in the market and we now have a plan to address them.

“This isn’t a glossy document that will sit on the shelf and gather dust. We are serious about putting the plan into action so we can see an increase in the visitor economy, not just visitor numbers.”

City Planning and Economic Development Chair, Cr Russell Lutton, said Logan would not seek to duplicate what is being done in surrounding councils but to leverage its strengths and ‘tell our own story’.

“It identifies four game-changing projects that will be catalysts for tourism growth,” Cr Lutton said.

“While these projects are important, there’s more to the plan than that. There’s actions identified for us to develop attraction and experience opportunities, for events and food tourism industry development and marketing activities.

“We can’t do this on our own. We would like to work with the community and industry to further develop new opportunities or enhance existing experiences.

“If you have ideas, we want you to come and talk to our tourism team.”

Since the DMP was adopted by Council in March, progress has already been made on the plan, including:

  • The appointment of Sports Marketing Australia to bring Logan more event opportunities
  • Roundtable events facilitating discussions between accommodation providers and investors to develop a business case to facilitate investment of short-term accommodation across the city
  • The appointment of consultants to investigate the feasibility of a multi-purpose stadium and the development of a whole of city Events Strategy
  • A pilot project to develop and increase benefits for mountain biking  in the Underwood Park and Daisy Hill area through the use of an online 'hub' platform CycleLife HQ
  • Following on from the Logan River Vision project - identifying commercial activation opportunities along the river.

Two groups will lead the implementation of the DMP, including a Tourism Working Group with Councillors and representatives from across council’s different branches. The other is a Tourism Advisory Group made up of industry experts from outside of Council, which features:

  • Mike Tamaki, Director Great Australian Experiences
  • Evan Alexander, Access Community Services
  • Adam Fagg, Beenleigh Artisan Distillery
  • Heather Scott, Extraction Artisan Coffee
  • Jermia Turner, Galaxy Caravan Park
  • Arwen McGregor, Logan Country Chamber and Devon Pixies Tea House
  • Karen Murphy, Beenleigh Yatala Chamber of Commerce
  • Terry Skeene, Kingston Park Raceway
  • Todd Rohl, invest Logan
  • Natasha Hobson, Logan Chamber of Commerce
  • Ralph Smith, Marketing Director Chung Tian Temple

For more information on the DMP, contact Council’s Tourism team on 3412 5317 or visit https://www.loed.com.au/industry/tourism