Top accolade for Logan's smart safety campaign
Published: 5 December 2018
The City of Logan’s innovative collaboration with the Queensland Police Service, the ‘Phone Down, #EyesUp’ campaign has been recognised for its ingenuity by the state’s peak local government group.
The Local Government Association of Queensland (LGAQ) presented Logan City Council with the Best Collaboration prize at its Recognition of Best Practice awards earlier this month.
The campaign was designed to reduce robbery offences near train stations by using social media to raise awareness of personal safety.
Focused primarily at a younger audience, the judges noted a 35 per cent reduction in reported offences as an indication of the campaign’s effectiveness.
City Lifestyle and Community Committee Chairperson, Councillor Steve Swenson, said the award was well deserved.
“Councils across Queensland are always creating memorable social media campaigns so for ours to be recognised as the best collaboration is quite an achievement,” Cr Swenson said.
“The award is appreciated but it’s the reduction in criminal offences that is the real win here.
“Phone Down, #EyesUp is another example of how Council is making Logan safer by adopting innovative thinking to deliver real quality-of-life outcomes.
“Congratulations to everyone who worked on the campaign – the award is a fitting recognition of your efforts.”
To find out more about how you can protect yourself and your mobile devices while you’re out and about, visit logan.qld.gov.au/communitysafety.