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Have you seen Logan's new city pride campaign?

Published: 15 October 2014

Have you seen Logan's new city pride campaign?

The City of Logan has an innovative new city pride campaign, aimed at encouraging us (as locals) to promote the pride we have in our city.

The campaign, which includes an inspirational video showcasing the local faces and places that define our city, was launched by Mayor Pam Parker at the Logan Entertainment Centre on 3 October 2014.

Set to the song "I am Australian" performed by Logan's own Dami Im, Justice Crew and Jessica Mauboy, the video features locations throughout the city and a host of local people who generously donated their time to be involved.

Councillor Parker said the sense of community and togetherness in Logan was second to none and the campaign would help foster a positive city image for residents and visitors alike.

"We have more than 300,000 residents from 215 different cultural backgrounds, yet we all share a sense of pride, and a sense of place, in this city," she said.

"Sharing the pride we have, and the reasons we love our city, is an important part of celebrating our community.

"People from Logan are very proud of the city, and this campaign will reflect this and support locals by showing all that we have to offer."

In addition to the pride video, which is available online and will be used at presentations and other forums, a series of positive initiatives were unveiled including banners depicting photographs of "hidden gems" that will be displayed throughout the city in coming months.

A Championing Change booklet with facts about Logan and a City of Logan coffee table photo book with a collection of images taken by local residents and visitors has also been published.

The city pride campaign aims to encourage positive conversations about the City of Logan and is an initiative from the Logan: City of Choice Two-Year Action Plan and Council's City Image Strategy.

City of Choice Leadership Team member and YFS CEO Cath Bartolo  said projects such as the city pride campaign were evidence of how the Two-Year Action Plan can and would have a positive impact across every neighbourhood in the city.

"Logan City Council is a key and critical partner in this initiative and one of the most rewarding aspects of being part of the Leadership Team is seeing how all of our partners are rising to the opportunities provided through the City of Choice Two-Year Action Plan," she said.

"It is delivering ground-breaking projects and creating new models for how community partnerships can result in real, sustainable change.

"Our community is invested in our City of Choice journey. The support we've received across the city for these initiatives is truly heartening and further demonstrates the community pride we're all here to celebrate."

The city pride video cost less than $30,000, with funding committed as part of the City Image budget. To keep costs down, the video was managed and creative elements co-ordinated in-house. Members of the community featured in the video also volunteered their time and no actors were used.

Locations featured include Underwood Lagoon, Daisy Hill Conservation Park, Springwood Reservoir, Berrinba Wetlands, Global Food Village at Woodridge and the Forest of Memories at Logan Village, among others.

You can view the video here. We encourage you to help spread the word by sharing the video through social media.