Destination Management Plan

The City of Logan is a growing tourism destination. Located between Brisbane and the Gold Coast, Logan continues to be a fast growing region. Logan is a leading business and residential hub in South-East Queensland.

Tourism is an important economic driver for the city. The Destination Management Plan 2023-2028 (PDF 1.6 MB) aims to increase overnight visitation to the City of Logan. The plan was developed with consultation and engagement with the community, tourism operators and government.

Over the next 5 to 10 years, Logan will become a vibrant visitor destination focused on offering sustainable nature based experiences, sporting and cultural events and entertainment hubs. This will drive greater local employment and improved community amenities.

Our key objectives are:

  • Increase visitor spend and stay
  • Build the destination brand
  • Build an active and engaged, trade ready industry
  • Build a calendar of destination events to grow visitor demand
  • Enable and leverage greater collaboration and partnerships to fuel growth.