The City of Logan is experiencing unprecedented population growth. Our population is expected to grow from nearly 350,000 to over half a million people by 2041, with several 'new cities' planned for development over the next 30 years.
While bringing remarkable economic, social and cultural opportunities to our community, this growth will also bring complex challenges, including the need to meet an increasing demand for infrastructure, local jobs and vital services; the need to adapt to and prosper from rapid advances in technology; and the need to protect our natural environment.
Delivering some of these infrastructure and service delivery solutions will require Council to advocate for action by the State and Federal governments.
What is advocacy?
Advocacy is the process of influencing decisions that impact upon peoples' lives.
Typically, advocacy efforts aim to obtain public and government support for projects, policies and/or programs that will deliver lasting, positive change.
Advocacy can be undertaken through a series of smaller actions or by using a larger, partnership approach.
City of Logan Advocacy Strategy 2021– 2024
The City of Logan Advocacy Strategy 2021-2024 provides the framework for Council to plan and deliver its advocacy activities and is a supporting strategy under Focus Area 7: High performing organisation in Council’s Corporate Plan. It aligns with Council’s key priority 7.7: Advocate to state and federal government to support projects, policies and programs that will deliver lasting, positive change for the city.
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Priorities identified in our Advocacy Strategy are:
- Rosia Park Multi-Sport and Recreation Precinct
- Logan Central Youth Centre
- Park Ridge Leisure Centre and Community Space
- Southern Gateway Motorway
- 21C Digital Connectivity
- coLab Growth Hub
- Inland Rail Impact Mitigation
- Waterford-Tamborine Road Upgrades
- Salisbury to Beaudesert Passenger Rail
Annual Action Plan
Implementation of the Advocacy Strategy 2021-2024 is supported by an annual Advocacy Action Plan (AAP).
The AAP is a working document that is reviewed and updated quarterly to enable Council to be agile in responding to emerging issues and new advocacy opportunities, while still operating within a stable, strategic framework.
Monitoring, Evaluation and Reporting
Each year we prepare an annual report to track our efforts relating to:
- Council’s advocacy priorities and the advocacy ask
- Key milestones and actions to progress each of the priorities
- Target audiences and interested stakeholders
- Opportunities for collaboration with local and regional partners
- Key performance indicators to measure progress and outcomes
The first annual report on Council’s Advocacy Strategy 2021-24 will be presented to Council in the second half of 2022.